New Age Marketing - NASSCOM Event

Happened to attend the "New Age Marketing for Rapidly Growing Companies" an event organized by Nasscom in Bangalore. The event was centered around the kind of collaterals, new marketing techniques, importance of content etc.

Event Speaker Peter Yorke is founder of Yorke Communications and was earlier Vice President Marketing at Oracle Financial Services. He shared some really amazing ideas and thoughts from his parctical experience making the entire event lively and interactive. He was quick to point out the new marketing techniques including internet marketing for branding your product and services - much like "No Money Marketing". He also shared amazing examples on content and how relevant content is king - he did mention reducing iflex website pages by 55%.

The best part was some examples around illustrations ..just loved them as they kind of also gave me direction on how we can probably convey the key messages to our stakeholders at Jade Magnet.

Overall it was a nice event but i think the timings and space were a little cramped up...leaving very little rather no time for networking and meeting other like minded souls!